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Products: practical method

How to build a clear, credible catalog that is easy to share on WhatsApp.

1. Create a product that sells

1

Product name

  • Start with the main benefit
  • Include material/size/color
  • Avoid seller jargon
  • Ex: "Floral print wax dress"
2

Product photo

  • White or neutral background
  • Natural light
  • Vertical photo (portrait)
  • Minimum 800px wide
3

Pricing and availability

  • Final price including delivery
  • Indicate availability
  • Update immediately when stock changes
  • Use "On order" if relevant
4

Description

  • Maximum 3 lines
  • Main benefit in 1st sentence
  • Material and composition
  • Delivery time

2. Structure your catalog

Top ventes

Most requested products

Nouveautés

Recent arrivals

Promotions

Special offers

Category tip

Create categories the way customers think, not your internal stock logic.

Example: "Evening dresses", "Work blouses", "Vacation sets"

3. Update routine

Each morning

  • Check unavailable stock
  • Update statuses
  • Prepare today orders

On each arrival

  • Publish new references
  • Update photos
  • Set pricing and availability

Each weekend

  • Remove outdated visuals/products
  • Do physical inventory
  • Identify top sellers
Conversion tip: For every WhatsApp request, send the exact product link instead of a screenshot.

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