Products: practical method
How to build a clear, credible catalog that is easy to share on WhatsApp.
1. Create a product that sells
1
Product name
- Start with the main benefit
- Include material/size/color
- Avoid seller jargon
- Ex: "Floral print wax dress"
2
Product photo
- White or neutral background
- Natural light
- Vertical photo (portrait)
- Minimum 800px wide
3
Pricing and availability
- Final price including delivery
- Indicate availability
- Update immediately when stock changes
- Use "On order" if relevant
4
Description
- Maximum 3 lines
- Main benefit in 1st sentence
- Material and composition
- Delivery time
2. Structure your catalog
Top ventes
Most requested products
Nouveautés
Recent arrivals
Promotions
Special offers
Category tip
Create categories the way customers think, not your internal stock logic.
Example: "Evening dresses", "Work blouses", "Vacation sets"
3. Update routine
Each morning
- Check unavailable stock
- Update statuses
- Prepare today orders
On each arrival
- Publish new references
- Update photos
- Set pricing and availability
Each weekend
- Remove outdated visuals/products
- Do physical inventory
- Identify top sellers
Conversion tip:
For every WhatsApp request, send the exact product link instead of a screenshot.
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