Reports: decide with numbers
Which indicators to review weekly to improve your business.
Key performance indicators
CA
Revenue
- Track the trend
- Compare period vs period
- Identify peaks/seasons
Conversion rate
Requests vs sales
- Requests received vs confirmed
- Identify bottlenecks
- Optimize process
Outstanding balances
Amount to follow up
- Uncollected amount
- Customers to call back
- Recovery rate
Deep analysis
Products
- Top 5 products
- Identify best-sellers
- Analyze margins
- Plan restocking
Customers
- High-value customers
- Identify VIP
- Analyze purchase frequency
- Personalize offers
Weekly ritual
Monday
- Identify top 5 products
- Analyze slow products
- Decide restocking
Wednesday
- Analyze high-value customers
- Plan targeted follow-ups
- Identify new VIP
Friday
- Decide: stock, pricing, promotions
- Plan next week campaign
- Set objectives
Data-driven decision making
Key questions
- Which products generate the most revenue?
- Which customers have the highest average basket?
- When are sales peaks?
- What is the retention rate?
Actions to take
- Increase price of profitable products
- Target follow-ups for inactive customers
- Promote complementary products
- Optimize stock based on trends
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