Price & Margin Calculator
Calculate your margin, margin rate and coefficient — or the recommended selling price for your desired margin.
Recommended selling price
Enter your purchase price and the margin you want: SokoDesk calculates the price to display.
Understanding your margin
Margin is what remains after paying for the product. It covers your other costs (transport, labor, rent) then becomes your profit.
Gross margin (FCFA)
Selling price − purchase price. What each sale earns before costs.
Margin rate (%)
Margin ÷ purchase price × 100. Essential for comparing your products.
Coefficient
Selling price ÷ purchase price. Handy for pricing: buy at 5,000, sell at ×1.5.
Concrete example
You buy a wax dress for 5,000 FCFA and sell it at 7,500 FCFA. Gross margin: 2,500 FCFA. Margin rate: 2,500 ÷ 5,000 = 50%. Coefficient: 7,500 ÷ 5,000 = 1.5. On 10 dresses sold, that is 25,000 FCFA of gross margin.
Frequently asked questions
What is the commercial margin formula?
Margin (FCFA) = Selling price − Purchase price. Margin rate = Margin ÷ Purchase price × 100. Coefficient = Selling price ÷ Purchase price.
What is a good margin for a seller?
For retail in Africa, a 30–50% margin on purchase price is common. It depends on your market: food (thinner) vs fashion (wider).
Difference between margin rate and markup rate?
Margin rate is based on purchase price (margin ÷ purchase). Markup rate is based on selling price (margin ÷ sale). Both are useful — do not confuse them.
Track your margins automatically
SokoDesk calculates margins, profits and reports for every product in your store. Free to start.
Related tools: discount calculator · break-even